LMA Annual Conference - Essential Legal Marketing Technologies
Law firm marketing and client services departments are often resource-constrained because of the constantly expanding roles they’re asked to take on. The good news is that there are a wealth of technology solutions that help legal marketers do their jobs more efficiently. This program will provide an overview of the technologies employed by legal marketers. In addition, you will address how to decide when it is appropriate—based on your firm size and resources—to implement technologies and/or hire consultants to help you implement marketing technologies.
Operational technologies: Experience databases, CRM, and ERM systems
Communications technologies: Email marketing and social media tools
Client development technologies: Research tools, training tools, and development systems